Idle Warship Partners with Spotify to Premiere New Album Habits of The Heart Today
Marks the first time Spotify U.S. has debuted an album weeks ahead of release date
Album out November 1st via Blacksmith/Element 9/Fontana
Idle Warship has announced that the award-winning, on-demand digital music service Spotify will exclusively premiere their forthcoming album Habits of the Heart today, October 11th, 2011. The 12-track album, Idle Warship’s first official collection of songs, is now streaming in its entirety on Spotify here. This partnership marks the first time that Spotify U.S. has debuted an album weeks ahead of its release date; Habits of the Heart is due out November 1st, 2011, via Blacksmith/Element 9/Fontana. The premiere also solifidies Idle Warship even further as not only a group that embraces the music industry’s ever-evolving digital and social media lanscape, but is helping to push it foward. Read the excluisve story at Billboard.com here.
A collaboration between hip-hop luminary Talib Kweli and critically acclaimed soulful singer and songwriter Res, Idle Warship is a genre-bending musical project born out of sheer experimentation and unbridled creative expression. Idle Warship‘s free-thinking approach has always crossed over from the studio to the other end of the process – the delivery of the music. Prior to approaching Spotify with the unconventional idea of debuting their album a full three weeks ahead of release date, Idle Warship unveiled “System Addict,” a track off Habits of the Heart, on the now wildly-popular social music site Turntable.fm just weeks after its launch. Talib Kweli even received Turntable.fm’s very first verified account.
After releasing free music across the web for the past four years, Idle Warship has now become an early adopter of exciting new social distribution channels that allow them to make their music available to their loyal fans and new audiences in entirely news ways. One of these channels, Spotify, has become the largest and most successful music service of its kind since its 2008 launch in Sweden. With its unrivaled free service and its recent integration with Facebook, Spotify meets Idle Warship at a time when both are on the cusp of their own boundless new frontiers.
Be sure to head over to Spotify to check out Habits of the Heart today! The album offers a thrilling hyrbid of influences – flashes of soul, hip-hop, rock, alternative and electronic – and features guest spots from Jean Grae, Jay Knocka, Chester French, Michelle Williams & John Forte.
LISTEN ON SPOTIFY: http://open.spotify.com/album/415CUPKdOfjnWwhn0Q5bsA
